id8Labs

Brand

The instrument family.

id8Labs is signed by a family of marks built on one instrument: one ring, forty ticks, one orange. Each mark has a job. The files below are the source.

v1.0 Locked Sep 24, 202615 Marks5 Engraved plates#FF6B35 The one orange
Download the kit (SVG + PNG)Brand sheet (PDF)

The marks and their jobs

Clean tier
Primary wordmark

Primary wordmark

The default signature. Footers, documents, end cards.

min 72 px wide

Horizontal lockup

Horizontal lockup

Nav bars and headers. Anywhere wide and short.

min 120 px wide

Monogram

Monogram

Avatars, app icons, tight squares.

min 24 px

Short wordmark

Short wordmark

The "from id8" signature on Shipped.

min 48 px wide

Favicon

Favicon

Browser tabs and anything under 24 px.

min 16 px

Seal

Seal

Card backs, stamps, sign-offs.

min 48 px

Symbol

Symbol

Decorative. Never alone as the brand.

min 32 px

Glyph: Bolt
Bolt
Glyph: Iris
Iris
Glyph: Leaf
Leaf
Glyph: Index i
Index i

The engraved tier

Over 256 px

For posters, title slides and card backs: the clean mark at the centre, untouched, set in a finer instrument of 180 ticks, degree labels and registration marks.

Fig. 1, bolt
Fig. 1, bolt
Fig. 2, iris
Fig. 2, iris
Fig. 3, leaf
Fig. 3, leaf
Fig. 4, index i
Fig. 4, index i
Fig. 5, plate seal
Fig. 5, plate seal

Colour, type, rules

Colour

  • Ink#0B0B0B
  • Paper#FAFAF7
  • Signal orange#FF6B35

Type

Fraunces, the letters of the marks

Archivo Narrow, labels and scales

Rules

  • One orange per mark. Beside another orange, the second mark takes an ink dot.
  • Pull the file. Never redraw, stretch, respace, recolour, or retype a mark.
  • Clean under 64 px. Engraved over 256 px.
  • Clear space of a quarter of the mark’s height on every side.
  • Light paper first. Knockout only on photography or film.
  • No glow, gradients, bevels, or drop shadows.