The Lab Story

AI showed up and everyone treated it like a magic content generator. Write me a script. Make me a story. Give me ten ideas. Make no mistakes.

But nobody was building tools for how creative people actually work.

We don't generate and move on. We iterate. We build context over weeks and months. We refine. We return to old ideas with new understanding. We need our tools to remember what we've already figured out.

Every AI session started the same way: re-uploading documents, re-explaining characters, rebuilding context from scratch. By the third revision, the AI had forgotten half the story world.

Context rot.

It was killing momentum and wasting creative energy on repetition instead of development.

So I built ID8Composer to solve it.

I don't build from whiteboards. I build from the field.

Every feature in ID8Composer exists because I personally hit a wall and needed a solution right then. Battle-tested in real production environments on 90 Day Fiancé. Refined through actual creative work, not focus groups.

That's the ID8Labs difference.

I see patterns across domains that other people miss. Filmmaking and mycology have more in common than you'd think—both are about understanding how systems grow, how networks form, how small changes cascade. Wildlife biology teaches you to observe without interfering. Trading systems teach you to build guardrails against your own worst instincts.

The best tools come from recognizing those connections.

ID8Labs isn't a company pretending to have a product pipeline. It's my workshop where I solve problems that tools ignore.

Some projects ship fast because the problem is urgent (ID8Composer).

Some are long explorations because the solution isn't obvious yet (Lexicon, the GitHub for narrative universes).

Some are personal experiments that might become products if they work (MILO, my Pip-Boy-style life dashboard).

Some are just ideas I'm chewing on in the background (3D story trees, semantic versioning for narrative).

Products get personality. The lab stays focused.

Life is non-linear. Your tools should be too.

Television is changing. The industry I spent twenty years in is transforming in ways that make this the right moment to transition.

But more importantly: tools like Claude Code have arrived. For the first time, someone with deep domain expertise can actually build professional software without needing to become a full-time engineer first.

I can take everything I learned in two decades of production—the problems nobody's solving, the workflows nobody's optimizing, the tools that should exist but don't—and actually build them myself.

That's what this lab is. The convergence of twenty years of knowing what's broken and the tools to finally fix it.

ID8Composer is just the beginning. It proves the model works: identify a real problem from the field, build the solution that should exist, ship it to the people who need it.